ALEXANDER LOUBEK

Clorox "Bleach"

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Yeah Bleach Does That

The award winning instructional video about Bleach! Walker Music, Pete Koob editor (Cut&Run SF) and Ali Ali directed (Little Minx). This video has nearly 10m views on Youtube, but the 88%watchthrough was the most impressive. And after high demand, this song actually went on to Spotify, although with a revised version that simply put, isn’t as good as our original.

Bleach Socials

And here is a string of some of the socials we made for the campaign.

AT&T/Red Bull Racing

Shot In Le Castulet, France and Barcelona, Spain by Smuggler's Filip Engstrom, we collaborated with Red Bull Racing to show how AT&T's infrastructure helps the F1 team stay up to date from anywhere in the world. Edited by Stephen Jess at Wax and VFX led by David Mellor at Framestore

Lowe's/Sherwin Williams

Marking the news that Sherwin Williams paint would now be sold in Lowe's, we brought in Joachim Back (Anonymous Content) to create this one off piece for Lowe's. With 5 full sets built in 1 studio, we shot this :30 as well as individual :15's in one day. Edited by Dave Anderson at Arcade.

Lowe's

Andy Warhol

Bob Ross

Van Gogh

Da Vinci

SAP

Aerial Karate

We tapped Craig Gillespie (MJZ) to direct these two spots that kicked off SAP's Live from the Boardroom campaign. Shot in L.A. over 4 days, Aerial Karate and Motorcycle felt like a breeze to make despite all of the complexities. Carlos Arias (Rock Paper Scissors) edited and Method NY provided the VFX work.

Motorcycle

...If only I could have kept one of the bikes.

Scentivaaa

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Scentivaaa

Directed by Ezra Hurwitz w/ London Alley. Edited by Mah Ferraz of Cut&Run. Starring Michaela Jae Rodriguez

Scentiva Socials

No campaign is complete with at few for the gram

CLX Merengue moments

Or for a different take on Scentiva

Ghirardelli

Ruben Latre directed this journey into dark chocolate with an array of bolt systems, phantom cameras and borescope lenses. Filmed in studio in Poland. Edited by Stu Barnes at The Cabinet, San Francisco.

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GRDL2001000H_UnSlated

Clorox "Outside and In"

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Outside Vs. Inside

Directed by Luisa Kracht in Barcelona during the Pandemic. Edited by Stu Barnes at The Cabinet in San Francisco

18 wheeler

Clorox Wipes

Five People One Bathroom

These three :15s tell the story of the many eerily specific uses Clorox’s Ultra Clean Disinfecting Wipes have. Directed by Si & Ad and edited by Stu Barnes at The Cabinet.

Mystery Chicken Liquid

Kitty

Clorox "5 Second Rule"

5 Second Rule

The 5 Second Rule is all well and good when you use Clorox, even after flashing back through all of the disgusting events that have happened on that floor. Directed by The Hudson Dusters, edited by Stu Barnes

5 second rule socials

With kids and a dog, just let them go. Here are a few of the socials we made out of it. And note that no cockroaches were hurt during the filming of this spot. It had previously died of natural causes… presumably with Enya playing in the background

Clorox "Go For It"

Phone

These three :15s prove that since you cleaned your toilet with Clorox, you can feel confident in reaching in for that cherished item that you just dropped. Directed by Si & Ad, edited by Stu Barnes

Ball

Toy

MTBC Socials

but where are the socials!?!

Glad

We challenged Amanza Smith to sell a home full of garbage. Far easier than it sounds. Directed by Andrew Lane on site in Chicago. Edited at 456 Studios in Chicago.

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Realtor Test

AT&T

Pursuing a new campaign addressing specific B2B elements available from AT&T, this 1 day shoot in NYC's Chelsea Market created several variations highlighting all of the key benefits of the product. Shot by Hungryman's Hank Perlman. Edited by PS260's JJ Lask.

AT&T "Baker's Delight"

Guinness

Guinness's new Blonde and 1759 marked these spots shot by Kevan Bean (MacGuffin) and edited by Conor O'Flynn (Cutting Room).

Guinness "Blonde"

1759

Exxon

Hidden cameras, improv talent and an app on a cell phone. This one day fake holiday outside of Nashville, TN captured the Exxon's app in its natural habitat. Shot by Billy Rainey (Prettybird) and edited by James Duffy (No6).

Exxon "DSN Day"

Speedpass

Just in case you needed that app

Clorox "Behind Healthcare"

Behind

Once we finished cancelling our slate of work at te onset of the pandemic, we dove right in to create this with Martin Werner. Filmed in Denmark and edited in SF with our inhouse editor.